How does this compare to 'Jab, Jab, Jab, Right Hook' by Gary Vaynerchuk?

While Vaynerchuk's book focuses on storytelling and emotional impact, Kawasaki's is more about tactical execution and practical tips.

Does Kawasaki practice what he preaches?

Yes, Kawasaki is an active social media user, applying many of the strategies he outlines in the book to his own accounts.

What does Kawasaki mean by 'Feeding the Content Monster'?

He refers to the continuous need to create and share content to keep your audience engaged and maintain relevance online.

Is the 'How to Respond to Comments' section worth reading if I only want engagement tips?

Absolutely. This section provides valuable insights on meaningful interaction with followers, crucial for boosting engagement.

What is the difficulty level of this book?

The book is accessible and easy to follow, ideal for beginners or those with intermediate knowledge of social media.

How long does it take to read?

At roughly 196 pages, it's a quick read and can likely be completed in a weekend or a few dedicated sittings.

Does the book include information on paid advertising?

It briefly touches on advertising but primarily focuses on organic strategies and content creation.

Is 'The Art of Scheduling' section applicable to all social media platforms?

Yes, Kawasaki's scheduling tips are adaptable to various platforms, though the specifics may vary slightly depending on the tool used.

The Art of Social Media by Guy Kawasaki — book cover

Business

The Art of Social Media — Book Summary & Review

Name: The Art of Social Media
Author: Guy Kawasaki
ISBN: 9781591848073

by Guy Kawasaki

Last updated: July 2026

3 min read

Buy on Amazon Kindle Edition Listen on Audible

The Art of Social Media Summary

Kawasaki introduces the concept of 'feeding the content monster' in 'The Art of Social Media', outlining a structured method to maintain an active and engaging online presence. The book is divided into several concise chapters, each addressing a specific aspect of social media strategy, such as optimizing profiles, building a fan base, and integrating blogging. Kawasaki, with co-author Peg Fitzpatrick, emphasizes practical tips over theoretical fluff, like in the chapter 'How to Respond to Comments', where they provide actionable advice on engaging with followers effectively. However, the book is narrowly focused on tactical execution rather than exploring broader strategic considerations, which might leave readers seeking in-depth analysis of social media trends wanting more. Overall, Kawasaki's straightforward, step-by-step approach will resonate with those looking to refine their social media tactics without getting bogged down in abstract theories.

Key Takeaways from The Art of Social Media

1
Feeding the Content Monster: Kawasaki details how to consistently generate and share engaging content to maintain audience interest.
2
The Rule of Thirds: He suggests dividing your social media posts into three categories: content curation, personal interaction, and self-promotion.
3
The Art of Scheduling: Kawasaki advises using tools like Buffer or Hootsuite to automate and optimize the timing of your posts.
4
The Profile Picture: He stresses the importance of a clear, recognizable photo, as it affects followers' first impressions.
5
The Perfect Post: Kawasaki outlines the components of a successful post, including length, timing, and use of imagery.

Who Should Read This

If you're struggling to effectively manage your social media accounts and want clear, actionable advice, this book is for you. Someone who needs a practical guide to boost their brand’s online presence will find it invaluable.

Who Shouldn't Read This

If you're looking for in-depth analysis or a theoretical framework on social media's role in broader marketing strategy, this book will disappoint. Those interested in long-term strategic planning rather than tactical execution might find it lacking.

Editor's Verdict

The best aspect of Kawasaki's book is its practical and actionable advice, particularly the 'Rule of Thirds' for content strategy. However, it lacks depth in addressing the strategic implications of social media beyond tactical tips. This book is perfect for someone launching their first social media campaign and needing a solid, tactical foundation.

Ready to read The Art of Social Media?

Get your copy on Amazon today.

Buy on Amazon →

The Art of Social Media — Frequently Asked Questions

About Guy Kawasaki

Guy Kawasaki is a renowned marketing specialist and author, best known for his expertise in social media and technology. He gained credibility in the field as the chief evangelist of Apple, where he played a pivotal role in marketing the Macintosh. Kawasaki is the author of "The Art of Social Media," which showcases his deep understanding of digital marketing strategies. Other notable works include "The Art of the Start" and "Enchantment," further establishing his authority in business and innovation.