Author

Barry Schwartz

1946

Barry Schwartz is an American psychologist and emeritus professor at Swarthmore College, known for his research in psychology and economics. He authored "The Paradox of Choice: Why More Is Less," which examines how excessive choices can lead to anxiety and decision-making paralysis. Schwartz's credibility stems from decades of academic research and publications in decision-making and behavioral science. Other notable works include "Practical Wisdom" and "The Costs of Living."