Author

Richard Rumelt

Richard Rumelt is a renowned professor and author, known for his expertise in business strategy. He is a professor emeritus at UCLA Anderson School of Management, where he has taught since 1976. Rumelt holds a doctorate from Harvard Business School and is recognized for his pioneering work in strategic management. His book "Good Strategy Bad Strategy" is acclaimed for its insights into effective strategic thinking. Other notable works include "Strategy, Structure, and Economic Performance" and "Fundamental Issues in Strategy."