Author

Nir Eyal

Nir Eyal is an Israeli-American author, speaker, and consultant known for his expertise in behavioral design and habit formation. He earned an MBA from Stanford University, where he later taught as a lecturer. Eyal is credible on the topic due to his extensive research and practical experience in psychology, technology, and business. Besides "Hooked: How to Build Habit-Forming Products," he authored "Indistractable: How to Control Your Attention and Choose Your Life," which explores managing distractions.