Author

Jim Collins & Jerry I. Porras

Jim Collins is a business consultant and author known for his research on company sustainability and growth. He holds an MBA from Stanford University. Jerry I. Porras is a professor emeritus at Stanford Graduate School of Business, specializing in organizational behavior and change. Both are credible due to their extensive research and academic backgrounds. Together, they co-authored "Built to Last." Collins also wrote "Good to Great," while Porras authored "Stream Analysis."