Author

Gad Saad

Gad Saad is a Lebanese-Canadian evolutionary psychologist and professor at Concordia University. He is recognized for applying evolutionary psychology to consumer behavior and social sciences. Saad's credibility on topics like empathy and human behavior stems from his extensive academic background and research in these fields. Besides "The Saad Truth about Happiness," another notable work includes "The Parasitic Mind: How Infectious Ideas Are Killing Common Sense," which explores ideological conformity and its impact on society.