Author

Dan Ariely

Dan Ariely is a renowned behavioral economist and professor, known for his work on irrational behavior in economics. Born in 1967 in New York, he holds a Ph.D. in Business Administration from Duke University. Ariely's credibility stems from his extensive research in behavioral economics, particularly on decision-making processes. He authored "Predictably Irrational," exploring why humans make illogical choices. Other notable works include "The Upside of Irrationality" and "The Honest Truth About Dishonesty."