Author

Chris Zook & James Allen

Chris Zook is a partner at Bain & Company, specializing in growth strategy, and has over 20 years of experience in advising companies. James Allen is a senior partner at Bain & Company and co-leads the firm's Strategy practice. Both authors are credible on the topic of business growth due to their extensive consulting experience. They co-authored "Profit from the Core" and "Repeatability," which explore sustainable growth strategies for businesses.