Author

Chip Heath

Chip Heath is a professor at Stanford Graduate School of Business, specializing in organizational behavior. He is renowned for his research on decision-making and change management, which underpins his credibility in co-authoring "Switch: How to Change Things When Change Is Hard." Heath has also co-authored "Made to Stick: Why Some Ideas Survive and Others Die" and "The Power of Moments," both of which explore effective communication and impactful experiences. His academic and literary contributions make him a respected voice in behavioral studies.