Author

BJ Fogg

BJ Fogg is a behavior scientist and the founder of the Behavior Design Lab at Stanford University. He is well-known for his expertise in habit formation and behavioral change, which he explores in his book "Tiny Habits: The Small Changes That Change Everything." Fogg's credibility stems from his extensive research and academic work in behavior design. In addition to "Tiny Habits," he has also contributed to the field through his earlier work, "Persuasive Technology: Using Computers to Change What We Think and Do."