Author

April Dunford

April Dunford is a positioning expert and the author of "Obviously Awesome," a guide on product positioning. With over 25 years in the tech industry, she has held executive roles in startups and large enterprises, honing her expertise in marketing strategy and product positioning. Dunford's credibility stems from her extensive experience in launching and scaling products. Besides "Obviously Awesome," she has contributed to industry discussions through workshops and speaking engagements, though no other books are noted.