Author

A.G. Lafley & Roger Martin

A.G. Lafley is a former CEO of Procter & Gamble, where he led the company to significant growth and innovation. Roger Martin is a renowned management thinker and former Dean of the Rotman School of Management at the University of Toronto. Their credibility on strategic management is established through their leadership and academic expertise. Together, they authored "Playing to Win," a guide on strategic decision-making. Martin also wrote "The Design of Business," exploring innovation in management.